𝘚𝘰 𝘩𝘰𝘸 𝘵𝘰 𝘱𝘶𝘭𝘭 𝘪𝘵 𝘰𝘧𝘧? Really, you should ask yourself, but from where I’m sitting here’s my take:
📍𝑩𝒖𝒊𝒍𝒅 𝒖𝒑 𝒂 𝒑𝒐𝒑𝒖𝒍𝒂𝒓 𝒃𝒍𝒐𝒈/𝑷𝒂𝒈𝒆/𝑮𝒓𝒐𝒖𝒑 𝒐𝒏 𝒂 𝒔𝒑𝒆𝒄𝒊𝒇𝒊𝒄 𝒏𝒊𝒄𝒉𝒆. You need to have a strong voice in your niche. You need to do all the things required to build up your popularity
📍𝑫𝒆𝒗𝒆𝒍𝒐𝒑 𝒂 𝒔𝒕𝒓𝒐𝒏𝒈 𝒃𝒓𝒂𝒏𝒅. It’s critical to have a great brand (which should be considered personal brand) and make sure it permeates everything you do.
📍𝑴𝒂𝒌𝒆 𝒍𝒐𝒕𝒔 𝒐𝒇 𝒇𝒓𝒊𝒆𝒏𝒅𝒔. Everything is built on the concept of connections and friends. It succeeds because it encourages and rewards those who have conversations with others.
📍𝑴𝒂𝒔𝒕𝒆𝒓 𝒎𝒐𝒏𝒆𝒕𝒊𝒛𝒂𝒕𝒊𝒐𝒏. Your media empire will die on the table if you can’t monetize it.
📍𝑳𝒆𝒂𝒓𝒏 𝒎𝒐𝒓𝒆 𝒂𝒃𝒐𝒖𝒕 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈. There are certain techniques you can use to market yourself. But the world of marketing is oh-so-much bigger, and once you get into media empire territory
📍𝑭𝒊𝒏𝒅 𝒐𝒑𝒑𝒐𝒓𝒕𝒖𝒏𝒊𝒕𝒊𝒆𝒔 𝒐𝒇𝒇𝒍𝒊𝒏𝒆. As you’re mastering the online world, look to offline opportunities as the next step. Speaking engagements, coaching and consulting gigs are a great way to branch out, learn about business from a different angle, and develop your reputation.
📍𝑶𝒖𝒕𝒔𝒐𝒖𝒓𝒄𝒆. You’ll need people to help you in those areas where you’re lacking expertise, and also people to take on tasks that you can’t devote your energy to. You’re a boss now, not a single person working alone.
📍𝑩𝒆 𝒂 𝑻𝒆𝒂𝒄𝒉𝒆𝒓. You’ve accumulated a certain amount of knowledge to this point. You need to share that knowledge with the outside world (to attract visitors, build reputation, grow karma). You won’t be an expert overnight, but that doesn’t mean you can’t succeed.
📍𝑬𝒙𝒑𝒂𝒏𝒅 𝒔𝒍𝒐𝒘𝒍𝒚 𝒃𝒖𝒕 𝒑𝒓𝒐𝒎𝒐𝒕𝒆 𝒍𝒊𝒌𝒆 𝒄𝒓𝒂𝒛𝒚. Grow slowly, experiment, test your assumptions, tinker and keep growing. You most likely won’t have a lot of money to support your efforts, so don’t expand like a fiend. But promote the hell out of what you’re doing. Don’t hold back when it comes to tooting your own horn, beating the drum and making noise. It’s not about being an egomaniac, it’s about maximizing everything you’ve learned towards generating tons and tons and tons of buzz.
